The intention is good. A 90s bar crawl? I can get down with that. What I don't love about this email is that I had no idea it was about a bar crawl from the subject line (considering I could only see the first few words, which were very confusing without context). The text-heavy email didn't tell me anything about the when or where the event was. And then, finally, when I still somehow decided I wanted more info, the button is right there, hiding in plain sight. I'd be embarrassed to say how long it took me to locate, except Bar Crawl Live should be even more embarrassed that they sent this out.