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Recent Blog Posts

Gen Z: The next generation of decision makers

Adeleine Whitten

Dec 27, 2023
3 min

Gen Z: The next generation of decision makers

Yesterday's marketing strategies won't work on the target audiences of today.

That job posting is BS – here's how I know

Adeleine Whitten

Aug 28, 2023
5 min

That job posting is BS – here's how I know

Vague descriptions, toxic environments, and a lot of empty promises — sounds like you've stumbled across a BS job.

Sorry, Google – TikTok is now Gen Z's favorite search engine

Adeleine Whitten

Feb 28, 2023
3 min

Sorry, Google – TikTok is now Gen Z's favorite search engine

"TikTok made me buy it" has sold out more products than most paid ads — and marketers need to make big changes to keep up.

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