hall of fame

Marketing so effective that you don't even mind when it works on you.

Found something fame-worthy?

Adeleine Whitten

May 85 min read

The Nostalgia Factor: How marketing today targets our longing for the past

Nostalgia isn't a new concept, but it's becoming an increasingly popular marketing tactic.

Adeleine Whitten

Dec 27, 20234 min read

Gen Z: The next generation of decision makers

Yesterday's marketing strategies won't work on the target audiences of today.

Adeleine Whitten

Aug 28, 20235 min read

That job posting is BS – here's how I know

Vague descriptions, toxic environments, and a lot of empty promises — sounds like you've stumbled across a BS job.