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Adeleine Whitten
May 85 min read
The Nostalgia Factor: How marketing today targets our longing for the past
Nostalgia isn't a new concept, but it's becoming an increasingly popular marketing tactic.
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Adeleine Whitten
Dec 27, 20234 min read
Gen Z: The next generation of decision makers
Yesterday's marketing strategies won't work on the target audiences of today.
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Adeleine Whitten
Feb 28, 20233 min read
Sorry, Google – TikTok is now Gen Z's favorite search engine
"TikTok made me buy it" has sold out more products than most paid ads — and marketers need to make big changes to keep up.
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Adeleine Whitten
Jun 15, 20223 min read
I'm only making this TikTok because I have to
Many artists have been given two options: start making successful TikToks or face the consequences.
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Adeleine Whitten
Jun 5, 20223 min read
The best and worst marketing of May
This month features poor email timing and two very different TikToks posted for the same reason.
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Adeleine Whitten
May 2, 20223 min read
The best and worst marketing of April
Some marketing makes you add to cart immediately. Others have you considering why you even subscribed in the first place.
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Adeleine Whitten
Mar 31, 20223 min read
The case against purchased lists
Why put all of your email marketing efforts into selling to people who don’t want to be sold to?
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