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Adeleine Whitten
- Feb 28
- 3 min
Sorry, Google – TikTok is now Gen Z's favorite search engine
"TikTok made me buy it" has sold out more products than most paid ads — and marketers need to make big changes to keep up.
80 views0 comments

Adeleine Whitten
- Jun 15, 2022
- 3 min
I'm only making this TikTok because I have to
Many artists have been given two options: start making successful TikToks or face the consequences.
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Adeleine Whitten
- May 17, 2022
- 4 min
The future of Netflix
Netflix recently announced plans for ad-supported tiers and restricting password sharing. But could this be the reason they ultimately fail?
75 views1 comment

Adeleine Whitten
- Apr 11, 2022
- 4 min
Will a 4-day work week ever become the standard?
A 4-day work week trial is in full swing in the US. But how likely is it to catch on?
60 views0 comments