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Adeleine Whitten

The best and worst marketing of May

This month features poor email timing and two very different TikToks posted for the same reason.

Adeleine Whitten

The best and worst marketing of April

Some marketing makes you add to cart immediately. Others have you considering why you even subscribed in the first place.

Adeleine Whitten

Yes, working in retail made me better at my 9-to-5

There are some lessons I learned from my first job that I still carry with me today — and, no, it’s not the produce codes for bananas.

Adeleine Whitten

Does this email sound like my boss is mad at me?

Is the phrase “taking this offline” a threat? Hint: it might be.