The Nostalgia Factor: How marketing today targets our longing for the past
Nostalgia isn't a new concept, but it's becoming an increasingly popular marketing tactic.
Making the transition from college student who stays up until 3AM and eats McDonald's for every meal to working adult who pays bills and buys things like curtains is not an easy one.
So here I am. A young professional with a college degree, a big-girl job, and no idea what to do next. But I'm determined to figure it out.