Adeleine Whitten
Gen Z: The next generation of decision makers
Yesterday's marketing strategies won't work on the target audiences of today.
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At 27 years old, I only have two things:
1. A college degree
2. No idea what I'm doing
Making the transition from college student who stays up until 3AM and eats McDonald's for every meal to working adult who pays bills and buys things like curtains is not an easy one.
So here I am. A young professional with a college degree, a big-girl job, and no idea what to do next. But I'm determined to figure it out.
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